However, this year’s most talked-about presentation came courtesy of cosmetic surgeons, John Layke and Payman Danielpour (of the Beverly Hills Plastic Surgery Group), who shocked both industry colleagues and members of the press, with an astonishing anti-aging breakthrough.
The doctors unveiled, what is officially, the world’s first at-home treatment for the appearance of sagging skin. In clinical trials, this unusual technique was found to effectively tighten and actually lift skin around the arms, neck, jowls, chest, and other areas.
According to their research, loose skin adds significantly more years to a person’s perceived age than wrinkles, fine lines, or pigment changes—which is why they trained their focus on this particular affliction.
And when the doctors demonstrated just how quickly and effectively it worked on volunteers from the audience, it became clear to everyone that their discovery is nothing short of groundbreaking.
Previously, the only way to alleviate the look of sagging skin was through highly invasive, surgical procedures. But Layke and Danielpour have now makes it possible to combat the effects of gravity, using a simple, fast-acting process, which patients can self-administer. Needless to say, the presentation was met with thunderous applause, and bewildered questions from the audience.
But the latest development in this story came just last week, when the video version of the presentation (put together by Dr. Layke for industry professionals who were unable to attend in person this year) was made available to the public online.
As of this writing, the video has over four million views and is quickly becoming a social media phenomenon.