This week I’m pleased to bring you an interview with entrepreneur Lisa Liguori, creator of Simple Beauty Minerals. I had never tried mineral makeup until Lisa asked if I wanted to sample a few products.
Ever curious about anything to do with beauty and aging gracefully, I was eager to learn more. Plus, I always like talking to post 50 women like Lisa who are doing fun things. Lisa has 30-plus years working in the cosmetic industry with lots to share.
Lisa Liguori is creator of Simple Beauty Minerals.
Q: Lisa, tell me about your background and why you started your company.
Lisa: From the moment I stepped behind that Clinique counter at the age of 17, I fell in love with the industry and its potential to help women feel confident and truly beautiful. Not to mention how fun it was to play with all those lotions and potions!
In my 30s, working for Aveda, I found a way to bridge my two loves: beauty and healthy living. Soon there was a family to love and care for, and my quest for living healthfully deepened. Simple Beauty Minerals was born from that quest and my love of the world of beauty. One of the most satisfying parts of my day is when I get an email that says, “Thank you. I am so glad to have found Simple Beauty Minerals! I feel I have found a safe haven.”
Q: What is the difference between regular makeup and mineral makeup?
Lisa: Minerals have been in cosmetics since the beginning of time; there is nothing new there. What is new and different is the purity of the ingredient listing. With a high-quality, pure brand of mineral makeup, you will find just the minerals. There may be a bit of botanicals added in as well, such as chamomile or jojoba oil, but you will not find dyes, lakes (a type of dye), preservatives or synthetics. Minerals in and of themselves are soothing, healing, provide full coverage, are natural sunscreens and stay on the skin beautifully. Mineral makeup offers a very natural look and feels so comfortable on the skin.
Q: How can a post 50 woman use mineral makeup?
Lisa: It is such a myth that women over 50 should avoid powder makeup. It depends entirely on the brand and formula of the powder. I am over 50 and LOVE my mineral makeup. I don’t feel that I have makeup on. It stays on ALL day, protects my skin from the sun and keeps my skin from adult acne (I get occasional breakouts from traditional makeup). One of the most popular methods of application is the wet method. It is super easy and looks fabulous.
Q: Why is mineral makeup good for post-50 women?
Lisa: Again, because it feels so light on the skin and is so protective. You are never at risk of it caking or creeping into lines and wrinkles. Let’s face it—we got ’em. At this stage of my life, I personally don’t like to fuss as much. I may reapply my lipstick during the day, but outside of that, I don’t want to mess with my face several times a day. I put my makeup on in the morning, I remove it at night. A high-quality mineral makeup can do that for you.
Mineral makeup is easy to use and provides natural protection from the sun.