Here at DermStore, we welcome just about any opportunity there is to reinvent our locks. But if flaxen locks are what you desire, take it from some of the country’s top color experts: Resist the urge to DIY. “I’ve seen my fair share of home-dye-job disasters,” says Mike Van den Abbeel of Mosaic Hair Studio & Blowout Bar in Orlando, Florida. “Going blonde is the number-one culprit. For starters, the box color at the grocery store is not meant to take you much lighter than one or two shades. Also, to get a great blonde, different formulas need to be mixed for different parts of the hair.”
Just trust us on this one: If you’d like to lighten up your hair color, a professional colorist is what you need. Here are five other things you need to be aware of.
1. Picking the right color (and colorist) is half the battle.
An initial consultation gives you and your colorist ample time to select the right shade. “Bring photos, and also be aware that shades of blonde look different under certain lights,” advises Niki Galanomatis, international educator for Keratin Complex. Oh, and make sure you feel totally comfortable with and trust said colorist—then let him or her take it from there. “Let your colorist decide how warm or cool you should be depending on your skin tone—that’s what they do for a living,” Galanomatis continues. “Your version of ash or gold might differ.”
2. Upkeep won’t be cheap.
According to a recent study, the average woman will spend a little more than $23,000 on her hair between the ages of 18 and 50. (That includes trips to the salon and hair products.) However, expect that bottle blondes will spend upward of $53,000. “Upkeep for blondes is needed every four to eight weeks, and it can be costly,” confirms Galanomatis. (Going platinum? Unless your look is naturally Nordic, root retouching may be needed as frequently as every 10 days.) “Make sure you really want to commit,” continues Galanomatis. “You’re starting a new relationship with your colorist and your credit card.”
3. There’s always a risk of damage.
If you’re headed to the salon for a dramatic color transformation, we’re guessing it’s safe to say you’re not a wash-and-wear type of woman. But if you can stand to go low profile every so often and style your hair less, you just might save your hair from some serious damage. “It’s best to let your hair rest after making a drastic hair-color change,” confirms Eden Sassoon of Eden Sassoon Finishing Studio in Beverly Hills. “I like to tell my clients to air-dry if possible, or wrap your hair into a chic bun. When you do decide to blow-dry, avoid high heat and use an oil or spray to create a smooth effect.”
4. Even your makeup routine will change.
“Get ready to change your makeup,” Galanomatis urges. I couldn’t agree more with this advice. And while a new hair color absolutely warrants some new makeup techniques, the process of finding them always proves fun. For myself and other pale-skinned girls, color at the extremes of either end of the spectrum requires heavier makeup, lest I want my features to look lost. If I’m blonde, and I’m not freshly spray-tanned, then I’m definitely rocking a dramatic eye of some sort. What I’m not doing is cruising into the office au naturel—it’s just not as easy to get away with anymore.
5. You’ll need to swap some of your hair products and tools.
“Sulfate-free shampoo and conditioner are key to keeping blonde locks looking fabulous,” Galanomatis says. And, as is the case for hair that’s undergone just about any chemical process, hydration is everything. “The key is to moisturize your hair as much as possible,” says Sassoon. “Using a hair treatment once or twice a week is ideal. We also like to apply hair oils before color to keep the ends and hair cuticle healthy.”
TOP HAIR PRODUCTS FOR BLONDE HAIR
From keeping your hair color from fading or turning brassy to preserving your hair’s shine and brilliance—these hair care products will keep your blonde locks in gorgeous condition!
1. Caviar Anti-Aging Brightening Blonde Shampoo
This shampoo gently cleanses your hair and scalp as it preserves and enhances blonde tones and highlights. Marine botanicals detoxify while shea butter hydrates and smoothes your hair. Antioxidant-rich carrot extract prevents breakage, reduces brassiness and fading.
2. Serge Normant Meta Blonde Reviving Conditioner
This nourishing treatment detangles, thickens and delivers temporary golden pigments into your hair to enhance and amplify your hair color. Coconut oil softens, hydrates and protects your hair from environmental damage for brilliant, lustrous hair.
3. Klorane Shampoo With Chamomile
This gentle daily shampoo washes away impurities while apigenine, a golden pigment found in chamomile, brightens and gives your blonde hair a brilliant hue. Ideal for use on natural, color-treated and highlighted blonde to light brown hair.
4. Batiste Dry Shampoo Dry Shampoo – Light and Blonde
This dry shampoo instantly revives and refreshes your hair in between washes, eliminating grease while leaving your hair with a fresh, clean scent. It also features a light, mineral-based color that perfectly matches blonde tresses.
5. Rene Furterer Okara Mild Silver Shampoo
This silver shampoo protects and gently cleanses gray, white or platinum blond hair by neutralizing brassy tones with corrective violet pigments. It is also formulated with vitamin B5 and soybean extract to strengthen each strand and help your hair resist damage.